Your Dayton business + Email marketing. It just works.
It's a proven fact that mail marketing works. You can see in these two CLICKZ statistics1:
- 67 percent of customers give their email addresses to companies to receive discounts and promotions.
- 57 percent of customers say they are more apt to buy a product in a store after receiving an email (Digital Strategy Consulting).
It seems internet users still trust opt-in email messaging above all other forms of advertising. Nielsen’s 2012 “Global Trust in Advertising and Brand Messages” report showed that 55% of internet users in North America trusted advertiser messages from emails they had signed up for, a level that trailed only recommendations from people they knew, consumers’ opinions posted online, and editorial content. And, Campaign Monitor reports that the median return on investment for customer emails will be $38 for every $1 spent.
What other marketing can get that kind of return on investment? Email marketing just works.
Drive quick traffic to your website...
Email also leads social media in referral traffic, despite social media's rise. Marketing automation platform provider Eloqua says analysis showed that over several quarters in 2012, email consistently drove more traffic than social.
Responsive design for mobile email.
With the number email clients (the program you use to view your mail) growing everyday, creating an email that will display correctly everywhere is becoming more and more challenging. And with the growth of mobile, 41 percent of all commercial email is opened on mobile devices. Yet, this Email Marketing Benchmark Report from Marketing Sherpa says, in a survey of nearly 1,100 marketers, that more than half of email marketers aren't designing their emails with mobile devices in mind. If you fail to address your customers' mobile-reading habits, your emails are destined for the trash.
Every email template we build is built using responsive email design techniques and tested, so that no matter what device or program is displaying it, your message is seen...and readable.
We test and measure every message
Every email we create is tested on over 30 email clients and mobile devices, so if there is a rendering problem somewhere, we'll find it, and fix it, because you never get a second chance to make a great impression. Once your email is sent, every open, read, bounce, click, and unsubscribe is measured and recorded using email analytics, so we can easily see how your email performed. We can even integrate our campaigns into your Google Analytics account.
Why choose us for email marketing?
There are many choices for email marketing. You can use a large marketing automation company like Bronto or Infusionsoft. Or, you can do it yourself with services like Campaign Monitor, Mail Chimp, or Active Campaign. While those are good options for some, there is always the learning curve on what works and what doesn't. Forward Media Group has been doing email marketing for our clients for years. In fact, last year we created and sent just under 1,500,000 segmented emails for product promotions & sales, workshops, events, and monthly newsletters. We know what's worked in the past, and what is working now in today's marketplace.
The bottom line: Email marketing works, and we can put it to work for you.View some recent work...